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Success Story

Bagelcode achieves 130% D7 ROI while
maintaining steady Customer Acquisition Cost

A hand holding a phone showing the Club Vegas Logo
Sustained 130 D7 ROI

Sustained 130% D7 ROI for a year

CAC

Scaled campaign budget by 3.6x while maintaining a steady CAC1

ARPU

33% increase in ARPU2

1Customer Acquisition Cost (CAC) refers to the cost of acquiring a user who makes a purchase within seven days

2Average Revenue Per User (ARPU) refers to revenue generated from in-app purchases

TOP QUote

Partnering with Aarki has greatly improved our retargeting strategy. Their consultative approach and expert guidance have helped us refine our strategy for maximum impact, enabling us to scale while maintaining strong ROI performance. Their commitment to data-driven optimization makes them an invaluable partner in driving sustained growth.

Marie Kim
User Acquisition - Team Lead, Bagelcode

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About Bagelcode

Bagelcode is a leading mobile gaming studio, best known for Club Vegas Slots, a top-performing social casino game. With a focus on high-quality user engagement and retention, Bagelcode partnered with Aarki to scale their retargeting efforts and maximize revenue.

Campaign Objective

Bagelcode partnered with Aarki to scale their in-app revenue by re-engaging dormant users to meet the below mentioned campaign goals:

  • Retarget high-LTV users using postback data
  • Scale campaign budgets while consistently over-achieving the D7 ROI goal
  • Optimize to achieve monthly Customer Acquisition Cost goals

Retargeting with Supervised-AI to Maximize Revenue and User Retention 

Aarki’s Supervised-AI empowered Bagelcode’s retargeting strategy with advanced segmentation, bid optimization, and creative personalization—driving higher engagement, increased in-app revenue, and stronger ROI.

Here's how the solution was implemented:

  • Supervised AI-driven segmentation helped identify and re-target high-value users based on below spending patterns:
    • Mid-level lapsed users
    • High-value lapsed users
  • Postback targeted data trained DNN models, identifying high-LTV users and improving Average Revenue per User (ARPU) by 33%.
  • Dynamic creative testing led to 15% increase in CTR for video and banner ads (global average).

Overall, the campaign consistently achieved D7 ROI targets month after month while maintaining Customer Acquisition Cost, maximizing in-app revenue, and driving sustained growth.

Bagelcode case study graph

Curious about how Aarki's Supervised AI-driven retargeting can drive higher revenue and improve user retention?

Get in touch with our App Growth Experts today!