Success Story
Bagelcode achieves 130% D7 ROI while
maintaining steady Customer Acquisition Cost
Sustained 130% D7 ROI for a year
Scaled campaign budget by 3.6x while maintaining a steady CAC1
33% increase in ARPU2
1Customer Acquisition Cost (CAC) refers to the cost of acquiring a user who makes a purchase within seven days
2Average Revenue Per User (ARPU) refers to revenue generated from in-app purchases
Partnering with Aarki has greatly improved our retargeting strategy. Their consultative approach and expert guidance have helped us refine our strategy for maximum impact, enabling us to scale while maintaining strong ROI performance. Their commitment to data-driven optimization makes them an invaluable partner in driving sustained growth.
Marie Kim
User Acquisition - Team Lead, Bagelcode
About Bagelcode
Bagelcode is a leading mobile gaming studio, best known for Club Vegas Slots, a top-performing social casino game. With a focus on high-quality user engagement and retention, Bagelcode partnered with Aarki to scale their retargeting efforts and maximize revenue.
Campaign Objective
Bagelcode partnered with Aarki to scale their in-app revenue by re-engaging dormant users to meet the below mentioned campaign goals:
- Retarget high-LTV users using postback data
- Scale campaign budgets while consistently over-achieving the D7 ROI goal
- Optimize to achieve monthly Customer Acquisition Cost goals
Retargeting with Supervised-AI to Maximize Revenue and User Retention
Aarki’s Supervised-AI empowered Bagelcode’s retargeting strategy with advanced segmentation, bid optimization, and creative personalization—driving higher engagement, increased in-app revenue, and stronger ROI.
Here's how the solution was implemented:
- Supervised AI-driven segmentation helped identify and re-target high-value users based on below spending patterns:
- Mid-level lapsed users
- High-value lapsed users
- Postback targeted data trained DNN models, identifying high-LTV users and improving Average Revenue per User (ARPU) by 33%.
- Dynamic creative testing led to 15% increase in CTR for video and banner ads (global average).
Overall, the campaign consistently achieved D7 ROI targets month after month while maintaining Customer Acquisition Cost, maximizing in-app revenue, and driving sustained growth.
