--- title: Unbranded Slots Case Study --- [Skip to content](https://marketing.aarki.com/unbranded-slots-case-study#main-content) [![Aarki-logo-2](https://marketing.aarki.com/hs-fs/hubfs/Aarki-logo-2.png?width=250&height=141&name=Aarki-logo-2.png)](https://www.aarki.com/) - [Products](https://www.aarki.com/products/) - [Resources](https://www.aarki.com/resources/) - [About](https://www.aarki.com/about/) Open main navigation Close main navigation - [Products](https://www.aarki.com/products/) - [Resources](https://www.aarki.com/resources/) - [About](https://www.aarki.com/about/) - [Contact Us](https://www.aarki.com/contact-us/) [Contact Us](https://www.aarki.com/contact-us/) #### **Success Story** # Leading Social Casino App Achieves 3X ROI with Aarki DSP by Retargeting Users Dormant for 30+ Days ![Casino- unbranded](https://marketing.aarki.com/hubfs/Casino-%20unbranded.png "Casino- unbranded") # **Campaign Objective** A top-performing social casino app set out to re-target users inactive for 30+ days. The goal was to scale campaign spend efficiently while keeping Cost Per Install (CPI) and Day-7 Customer Per Purchase (CPP) within their KPI goals. # **Solution** Retargeting at Scale with Aarki’s Supervised-AI powered Strategy Aarki DSP leveraged its Supervised-AI capabilities, combining machine intelligence with expert human insight to enhance dormant user retargeting strategies and optimize the campaign performance accordingly. A key element of the campaign was Postback Targeting, which leveraged direct MMP postbacks to create high-value segments and enable continuous optimization based on the feedback loop. ![Landing Page Asset sizes (1)](https://marketing.aarki.com/hs-fs/hubfs/Landing%20Page%20Asset%20sizes%20(1).png?width=500&height=500&name=Landing%20Page%20Asset%20sizes%20(1).png "Landing Page Asset sizes (1)") **Results** Aarki’s DSP successfully re-targeted users who had been inactive for **30+ days, achieving a 3X ROI** as the campaign **budget increased by 2.5X**, demonstrating the effectiveness of postback data. ![Bar_Re-export@5x](https://marketing.aarki.com/hs-fs/hubfs/Bar_Re-export@5x.png?width=802&height=500&name=Bar_Re-export@5x.png "Bar_Re-export@5x") And as the campaign scaled, Aarki’s DSP **reduced the CPI by 28.5% and lowered the CPP by 150%**, demonstrating the advanced optimization capabilities. ![Line-Re-export_1@5x](https://marketing.aarki.com/hs-fs/hubfs/Line-Re-export_1@5x.png?width=809&height=500&name=Line-Re-export_1@5x.png "Line-Re-export_1@5x") # Curious about how Aarki's Supervised AI-driven retargeting can drive higher revenue and improve user retention? **Get in touch with our App Growth Experts today!** [Connect Now](https://www.aarki.com/contact-us/) [![Aarki-logo-reverse-1](https://marketing.aarki.com/hs-fs/hubfs/Aarki-logo-reverse-1.png?width=144&height=33&name=Aarki-logo-reverse-1.png "Aarki-logo-reverse-1")](https://www.aarki.com/) ##### **Products** --- [AI Platform](https://aarki.com/products#ai) [Privacy-First Engagement](https://aarki.com/products#privacy) [Unified Creative Strategy](https://aarki.com/products#creative) ##### **Resources** --- [Insights](https://www.aarki.com/insights/) [Press releases](https://www.aarki.com/category/pr/) [News / Events](https://www.aarki.com/resources/#news) ##### **About** --- [Partners](https://www.aarki.com/about/#partners) [Leadership](https://www.aarki.com/about/#leadership) [Careers](https://www.aarki.com/about/#careers) ##### **Contact** --- © 2024 Aarki, Inc. | All rights reserved. [Terms of Service](https://aarki.com/cookie-policy-copy/) | [Privacy Policy](https://corp.aarki.com/privacy) | [GDPR](https://aarki.com/cookie-policy/)