Success Story
Leading Social Casino App Achieves 3X ROI with Aarki DSP by Retargeting Users Dormant for 30+ Days
Campaign Objective
A top-performing social casino app set out to re-target users inactive for 30+ days. The goal was to scale campaign spend efficiently while keeping Cost Per Install (CPI) and Day-7 Customer Per Purchase (CPP) within their KPI goals.
Solution
Retargeting at Scale with Aarki’s Supervised-AI powered Strategy
Aarki DSP leveraged its Supervised-AI capabilities, combining machine intelligence with expert human insight to enhance dormant user retargeting strategies and optimize the campaign performance accordingly.
A key element of the campaign was Postback Targeting, which leveraged direct MMP postbacks to create high-value segments and enable continuous optimization based on the feedback loop.
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Results
Aarki’s DSP successfully re-targeted users who had been inactive for 30+ days, achieving a 3X ROI as the campaign budget increased by 2.5X, demonstrating the effectiveness of postback data.
And as the campaign scaled, Aarki’s DSP reduced the CPI by 28.5% and lowered the CPP by 150%, demonstrating the advanced optimization capabilities.
