Success Story
How Aarki helped Rovio re-engage high-value users and consistently over-achieve their D90 ROI goals


Strong user maturation, beating D90 ROI goals by an average of 1.7x

Achieved the D365 LTV goal within 3 months

Aarki’s creative studio delivered data-driven creative strategies

Partnering with Aarki has been a rewarding experience. Their helpful and approachable account management team made usually challenging retargeting campaigns easier to navigate. With their support and expertise, we reached our long-term ROI goals and saw continuous improvement in our performance. I’ve really valued the collaboration and the results we achieved together.
Sinem Demiröz Gezici
User Acquisition Manager, Rovio


About Rovio
Rovio Entertainment, the creator of the iconic Angry Birds franchise, has seen massive global success with over 5 billion downloads worldwide. With a focus on re-engaging previously lapsed in-app purchasers and non-purchasers, Rovio partnered with Aarki to scale their retargeting efforts and maximize revenue.
Campaign Objective
Rovio collaborated with Aarki as they wanted to focus on re-engaging previously lapsed in-app purchasers and non-purchasers.
Supervised-AI Powered Retargeting Driving Higher LTV and ROI
Aarki’s Supervised-AI leveraged machine intelligence with human expertise to optimize performance, enabling Rovio to surpass D7 targets and significantly exceed D90 goals through advanced segmentation and data-driven creatives.

Here's how the solution was implemented:
High-Value Audience Segmentation
We built high-performing LTV cohorts by analyzing in-app users’ spending behavior and segmented them into distinct categories—dormant users, mid-tier spenders, and high-value spenders. This classification allowed for more precise targeting and personalized creatives.
LTV Segment Testing & Iteration
Our Deep Neural Network models were trained based on high-performing LTV cohort analysis, along with price algorithms, to analyze and predict user in-app purchase behavior. Additionally, these predictive models estimated users' lifetime value (LTV), allowing for efficient budget allocation and bid optimization.
Data-Driven Insights with Aarki Creative Studio
Rovio’s creative expertise, combined with Aarki Creative Studio’s data-driven approach, enhanced ad creatives for improved user engagement. With our creative strategist regularly monitoring performance, we fine-tuned existing visuals and created new versions from scratch, seamlessly aligning them with game mechanics and seasonal themes. This in combination with Rovio's creative materials, ensured that creative performance remained above the industry benchmark.
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Results Achieved
Rovio consistently achieved D7 goals (average 1.3x) and exceeded D90 goals (average 1.7x), all while scaling
budget spend. This campaign enabled Rovio to identify and re-engage high-value users in the Angry Birds 2
app. Ultimately, the re-engaged users got another chance to experience the dynamic and exciting slingshot gameplay of Angry Birds 2!
