Here's how the solution was implemented:

High-Value Audience Segmentation

We built high-performing LTV cohorts by analyzing in-app users’ spending behavior and segmented them into distinct categories—dormant users, mid-tier spenders, and high-value spenders. This classification allowed for more precise targeting and personalized creatives.

LTV Segment Testing & Iteration

Our Deep Neural Network models were trained based on high-performing LTV cohort analysis, along with price algorithms, to analyze and predict user in-app purchase behavior. Additionally, these predictive models estimated users' lifetime value (LTV), allowing for efficient budget allocation and bid optimization.

Data-Driven Insights with Aarki Creative Studio

Rovio’s creative expertise, combined with Aarki Creative Studio’s data-driven approach, enhanced ad creatives for improved user engagement. With our creative strategist regularly monitoring performance, we fine-tuned existing visuals and created new versions from scratch, seamlessly aligning them with game mechanics and seasonal themes. This in combination with Rovio's creative materials, ensured that creative performance remained above the industry benchmark.