APPS Achieves 2X ROI in 6 Weeks: How Aarki's Retargeting Strategy Drove Rapid Growth
company overview
APPS is a leading app publisher based in Turkey, specializing in developing high-quality mobile games with a strong focus on innovation and user experience.
CAMPAIGN OBJECTIVE
Retargeting with Supervised-AI to Maximize Revenue and User Retention
Aarki enhanced ROI and optimized costs by implementing a Supervised-AI strategy that combines advanced AI models with human expertise for precise segmentation, creative optimization and superior performance.
Building High Value User Segments
Aarki’s DSP ingested APPS’ initial user segments into its AI-powered Audience Builder, creating high-performing LTV user cohorts based on inactivity periods and ad engagement patterns.
AI-Driven Optimization for Smarter Spending and Higher ROI
Our team leveraged enriched LTV cohorts and applied the DNN-powered Ad Revenue and Purchase Models. This enabled precise targeting and efficient bidding for users with high ad view probabilities and expected lifetime value (LTV).
Creative optimization to identify the best performing ad formats
The creative team strategized and developed retargeting ads that re-engaged users by showcasing new game features, releases, and exclusive incentives like VIP and season passes. This approach drove continuous interaction through personalized rich media ads.
Through a combination of cutting-edge Supervised-AI, audience segmentation, and creative optimization, this retargeting approach delivered superior ROI while effectively re-engaging high-value users.
Curious about how Aarki's Supervised AI-driven retargeting can drive higher revenue and improve user retention?
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